Cloud Computing: Not Just for Geeks Anymore!

Purposeful View: The Cloud is no longer just IT vernacular in the CIOs domain; ever growing numbers of CEOs, CFOs and COOs recognize it as an excellent business tool (by David Wesley Tonkin, 14 December 2012)


Here is a quote from David Tapper, IDC's vice president of outsourcing and offshore services and market research (11/12/2012), "As the U.S. cloud services market continues to mature, enterprises are finding that overall business impact and productivity gains from the Cloud are as significant as the cost reductions.” Another quote, this one from a recent Gartner report, is “Innovation in the Cloud Computing environment will continue to bring changes to business processes.” Then there is “Cloud decisions are no longer in the IT department's hands – the suits have taken over” from a new Capgemini report on ZDNet (12/01/2012).

This growing perception also crosses the Pond to the UK and Europe, as evidenced by this quote from Ron Tolido, senior vice president for Continental Europe at Capgemini (11/10/2012), “In total, 89% of UK firms agree that the economic climate is driving the move to the cloud, citing … moving into emerging markets and territories (53%) and … deploying new applications (23%)” as the decision drivers.

The common thread in all these quotations is that the billowing Cloud activity is on the business horizon. Business leaders realize how it can be a powerful tool to solve the actual issues, challenges and competitive agility needs raging in today’s global marketplace and environment.

Our view: Galvanizing your business to grow profitable revenue in these challenging economic times makes it essential that business leaders increase their knowledge and understanding of the business issues, realities, decision criteria, data security essentials and other problems that need to be confronted, understood and solved and how Cloud Computing will help! Since 2008 all of our training and collateral materials state that “Business decisions must drive the technology decision” often and emphatically!

Comments? Questions? Contrary views? Some event we missed?
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Purposeful Clouds helps companies assess and plan their best options for Cloud technology adoption, with before-the-fact consideration of contingencies, ROI, and further migration strategies. To discuss how we would be able to help you make the best decisions, contact us at

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