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Building Thought Leadership


An important part of moving your business to the Cloud is keeping all of your stakeholders aware of why you are moving to the Cloud, how you intend to do it, and what you are doing to identify and mitigate risk to your revenue and business. Then you have to do the same thing for your customers, and show them how can you reduce their risk and provide real business value. If you have sales channel partners, you need to do the same thing for them also.

One important aspect of moving your business to the Cloud is being recognized by your customers and sales channels as a thought leader. Thought leadership is an important first step in becoming a trusted advisor to your customers in the area of the Cloud.

Service Areas

Generally, these services fall into four areas:

  • We can help your create White Papers and other collateral that demonstrate your knowledge of the Cloud. See our Building Cloud Business Customization Services.
  • We can customize our customer-focused building awareness webinars to focus on your products and services, and directed at your customers or sales partners. While not a replacement for training, these webinars do allow you to establish your credibility in the Cloud.
  • If you have external sales channels like Value Added Resellers (VARs), we can help you get them up-to-speed on the Cloud in general and your products and services in particular. We can, through you, allow them to create awareness and become trusted advisors to their customers thus increasing your revenue potential.
  • We can help your own or your sales channel sales and marketing teams market and sell your products and services effectively in the Cloud.

Move Information

For more information, please contact us at info@purposefulclouds.com.


Bulding Thought Leadership Data Sheet